Climate Change - Unit 5 - Persuasive Advert PowerPoint

The English Teaching Resources for a unit on Climate Change include a section dedicated to writing persuasive adverts. The aim is to teach students the art of persuasion, defined as providing sound reasons to convince someone to take action or avoid certain behaviors. Specifically, the focus is on how families can reduce their impact on climate change. Students are encouraged to craft sentences that use the urgency of climate change as a compelling reason for families to alter their behaviors. The lesson guides students through the process of creating persuasive adverts that can influence habits and encourage actions that are more environmentally friendly, such as reducing consumption, recycling, and energy conservation.

Students are tasked with planning their own persuasive adverts by considering products or services that could be advertised to local families, using key climate-friendly actions as a starting point. These actions include walking instead of driving, conserving electricity, recycling, water-saving practices, and tree planting. The planning process involves devising a catchy slogan, ensuring the message is clear and the product appears convenient, and using positive language with superlatives to make the product seem indispensable. The advert must also be visually appealing, with images that grab attention and clearly communicate the product's benefits. A checklist is provided to ensure the advert includes a memorable slogan, straightforward product information, positive language, and attractive imagery. Additionally, the lesson incorporates a spelling challenge for Year 5 and 6 students, encouraging them to use specific vocabulary in their advertisements.