Inspired by: Castles - Week 6

Learning to identify how language, structure, and presentation contribute to meaning is an essential skill, particularly when examining the culinary allure of various eateries. Café Atlantis, a fictional establishment poised to satisfy the appetites of divers exploring the Lost Castle of Atlantis near Australia's Great Barrier Reef, serves as a case study for such an analysis. The task involves comparing menus from a selection of food establishments, including Loch Fyne, FishBar, A la Carte, and Rock Fish Grill, along with a typical local fish and chip takeaway. Students are encouraged to consider the differences in language, structure, and visual elements of these menus and how they might appeal to different audiences.

Through this exercise, students will investigate the use of style and vocabulary designed to entice potential diners. They will compare the formality levels of each menu, from casual to upscale, and assess the impact of specific nouns like 'café', 'bistro', 'grill', and 'restaurant' on a reader's perception. This analysis will aid students in deciding the target audience for Café Atlantis and how this audience will influence the writing style and presentation of the menu. Ultimately, students will apply their findings by designing a menu for Café Atlantis that reflects the desired clientele and embodies the establishment's brand through careful word choice and design.