How does mass media affect our day-to-day social behaviour? Interactionists take a micro-level approach to understanding how mass media interacts with our lives. For example, programs like the morning and nightly news are an everyday occurrence. Often households will choose the same station day and night, developing a sense of familiarity with the anchors on that channel. Watch for a general introduction to the Interactionist perspective on Mass Media, including symbols, anime, children's programming, and graphic novels.

Mass Media: Interactionist